Skechers Takeover at New York Fashion Week
Models walked the runways at seven New York Fashion Week shows this season in Skechers footwear from a selection of the global brand’s stylish collections. As part of the Spring/Summer 2020 shows hosted during the 15th annual STYLE360 celebrity fashion platform, the third-largest athletic lifestyle footwear company in the world showcased its most on-trend and forward styles including iconic chunky heritage Skechers D’Lites sneakers and sandals, Skecher Street, Skechers Sport, as well as the BOBS from Skechers line.
Three of the seven shows, all occurring on Wednesday, September 11, exclusively featured all models wearing Skechers footwear. 25 looks at Mery Playa by Sofia Resing as well as 16 looks at Revival Swimwear were all in the popular chunky retro Skechers D’Lites sneakers and sandals. And models in the threeASFOUR show wore exclusively customized Ultra Flex and Elite Flex styles from the Skechers Sport collection.
Additional shows that featured select looks in Skechers include: Ydamys Simo (Skechers Kids) plus Chick (Skecher Street) on Monday, September 9; and Garo Sparo (Skecher Street and Mark Nason Los Angeles styles custom embellished for the show by the designer) plus Studio 189 by Rosario Dawson & Abrima Erwiah (BOBS from Skechers vegan styles) on Tuesday, September 10.
Several fashion stars walked the runways in Skechers including Real Housewives of New York star Tinsley Mortimer and America’s Next Top Model finalist Khrystyana for Garo Sparo as well as top model Kara Del Toro from Elite Model Management for Revival Swim.
“Last year, we were here with just our Skechers D’Lites collection, and now with so many relevant lines, we’re back at New York Fashion Week with even more styles that pair seamlessly with the beautiful designer swimwear, ready-to-wear and couture on the runway,” said Michael Greenberg, president of Skechers. “Watching such an eclectic range of our top collections move down the runway proves that there’s a perfect Skechers style for every look. Influencers and fashion press covering New York Fashion Week discovered that Skechers continues to be on-trend and in-style with our signature comfort that people can’t find anywhere else.”
Later this month Skechers returns to Fashion Week runways in London and Milan. The brand has also previously appeared in Budapest, Moscow, Berlin, Johannesburg, Dubai, Auckland, and Tel Aviv.
Skechers footwear collections for men, women, and kids are available in Skechers retail stores, online at skechers.com, as well as department stores and footwear retailers around the globe.