View The New Spring 2020 Frederick’s Of Hollywood Collection Photographed By James Macari
American lingerie brand, Frederick’s of Hollywood has unveiled its Spring 2020 collection featuring Dutch supermodel Bregje Heinen. Heinen was chosen for the campaign because she embodies the Frederick’s woman who is not afraid to express her sexuality, be provocative, and feel empowered. Heinen is confident and glamorous in these smoldering shots featuring teddies, babydolls, lace bodysuits, and bras.
The sexy campaign was shot in New York at a Harlem laundromat by famed photographer James Macari. Macari was brought on the campaign to capture the juxtaposition of Frederick’s sex appeal and the laundromat’s grittiness. Together, a great campaign was formed with photos that truly represent the new collection.
Macari is known for his connection between the camera and model with devoted attention and an eye for perfection. Macari has worked with Regina King, Megan Fox, and Gwen Stefani in the past.
ALEXIA LOVE MESH TEDDY
The Alexia Love Mesh Teddy is a flirty style that offers all-over stretch spot mesh and floral lace. It has a sexy high neck with a plunging keyhole and detailing of a ribbon tie back neck closure. It’s just as beautiful in the back as it is in the front.
MARGARITA FLORAL LACE TEDDY
The Margarita Floral Lace Teddy is a gorgeous must-have! The bold magenta color is the perfect piece for a confident & feminine woman. The hook and eye back closure and proper opening at the gusset provides easy wearability allowing women to feel both comfortable and romantic when wearing this gorgeous piece.
SUMMER LATTICE LACING BABYDOLL
The Summer Lace Babydoll is the perfect addition to any nighttime wardrobe. The plunging fashion-forward cross-over strap neckline highlights cleavage and the blue satin offers a tie-up crossover strap detail that exposes the skin for an overall sensual look.
The rest of the 2020 collection can be found by clicking HERE. Interested in sharing what you’ve purchased online? Be sure to use hashtags #FlauntFredericks #DetroitFashion and #TeamDFN. We’ll like your post and share it with our readers!