Gucci names Blake Lively the Face of Gucci Premiere

Gossip Girl star, Blake Lively is certainly a fashion icon, especially since she started turning heads as Serena Van Der Woodsen on the hit television show, but it’s her dauntless red carpet choices that have made her stand out among rest and it seems the list designers are taking notice.   Gucci has recently announced that Lively will be the face of it’s latest fragrance, Gucci Première. She will appear in a short film directed by Nicolas Winding Refn, which will premier on September 1st, 2012 at the Venice Film Festival.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era,” said creative director Frida Giannini. “Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

Lively, who was also the face of Chanel Mademoiselle in 2011, will join a handful of fashion forward stars including; Evan van Rachel Wood, Chris Evans and James Franco while representing Gucci’s fragrance.  Blake’s timeless and sophisticated looks are perfect for the brand, wouldn’t you agree?








Shannon Lazovski is the Founder & Editor of Detroit Fashion News.  Find out more about one of Detroit’s leading fashion bloggers here!

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