Fashion Brands Are Fighting Back: #COVID19 Is The Enemy

Fashion Brands Are Fighting Back: #COVID19 Is The Enemy


It’s true Coronavirus has turned our world upside down and every aspect of the fashion industry is feeling the burn. Stores are shutting down and professionals are getting laid off left and right. It’s a sad episode to watch, for sure.

Well-known fashion events are even being canceled and postponed including the world-famous Met Gala which usually takes place in May. Again, sad but true as many sit and wonder, “What do we do?”

A few of our favorite fashion brands have a few ideas. Brands are not giving up and are starting to fight back and give back. Many companies, like Michigan’s own Detroit Sewn, have stopped producing clothes and are now manufacturing protective masks and gowns to help flatten the curve and support those who are in dire need of protection. Which to be honest, is all of us.

Here’s what a few of our favorite fashion brands are doing to help fight COVID-19:


Nordstrom recently announced a partnership with Kaas Tailored. Members of the Nordstrom Alterations teams in Washington, California, Texas, and Oregon are producing 100,000 masks to be donated to Providence Health & Services in Washington. Nordstrom will also offer additional support to YouthCare, Seattle Foundation, and Hetrick Martin Institute.

Do you have a birthday or anniversary coming up? Nordstrom is still open online (stores have closed for now) If you buy a gift card, Nordstrom will donate one percent of the sale to “annual community cash grants and support organizations that provide basic necessities for kids and families which includes things like access to health care, housing, food and education,” the brand recently shared in a press release.

Vera Bradley

Vera Bradley has decided to use its own fabric to produce protective masks for community professionals. They’ve even decided to work closely with their supplier to take possession of protective gear and scrubs.

In a message posted to the Vera Bradley Facebook page, a recent quote was shared: “We’re so thankful for the many courageous people serving our communities around the world, and we would love to help with this urgent need.”


Burberry recently announced on its website that it would be donating money and resources to help fight COVID-19. Their trench coat factory located in Yorkshire is set to make non-surgical gowns and masks and has promised delivery of more than 100,000 masks to the U.K. National Health Service staff.

Kate Spade New York

We love to follow our favorite fashion brands on Instagram. Just a short time ago, Kate Spade New York announced on their Instagram that Tapestry, through the Coach Foundation, would be donating $2 million to New York City’s small business continuity fund. It’s said the money is for small businesses in NYC.


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