FashionSpeak

FashionSpeak 2014 Recap

Let’s Speak Fashion

On Thursday, October 16th, Fashion and business-minded people from all around came for Detroit’s second FashionSpeak conference, presented by Taubman and Detroit Garment Group. The event consisted of six different presenters including Malina Gilchrist of T Magazine and fashion designer Tracy Reese.

10492476_790699820950546_2859043711441552905_nEach presentation represented a different side of the industry that the audience could relate to. As bloggers, audience members, and sponsors jotted down notes, tweeted a quote, or shared a photo, each takeaway brought inspiration and motivation towards one’s brand or company. Here are some takeaways from the presenters themselves…

“Think of brand loyalty as a marriage and not a fling.” -Rachel Lutz

“Cultivate loyalty from consistency, uniqueness, attributes, authenticity, having defined values, validation, engagement, and service.” – Rachel Lutz

“Find a need [in the industry] and then fill it.” -Rachel Lutz

“The closer you are to your manufacturer, the more control you have over the production of that product.” -Matthew Burnett

“Do one thing and do it really well.” -Malina Gilchrist

“How do you present yourself to everyone as a designer? You need a point of view.” -Malina Gilchrist

“You have to devote everything to your brand in order to be successful.” -Tracy Reese

“Give yourself the chance to gain experience and get a salary. You don’t want to make all your mistakes on your own dime.” -Tracy Reese

“You have to start in the beginning, gain connections, build a customer, and understanding who that customer is” -Tracy Reese

 

 

 

 

 

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