Nicole Roche: Faux Cute
An Exclusive Interview with Nicole Roche of Faux Cute, A Jewelry Brand That Easily Brightens Your Day
Today, we’re thrilled to shine a spotlight on a local jewelry designer whose creations do more than just sparkle—they inspire change. Meet Nicole Roche, the creative mind behind Faux Cute, whose passion for creating fun & vibrant jewelry is matched only by her dedication to giving back. In this exclusive interview, we delve into the inspirations behind her “must have” pieces, and how she beautifully weaves philanthropy into the community to inspire others to give back. Get ready to be inspired by a conversation with a neighbor that started her own business and is finding more meaningful missions along the way.
Nicole Roche of Faux Cute. An Exclusive Interview with DFN’s Senior Editor & Owner, Shannon Lazovski
DFN: Hi Nicole, thank you for speaking with me today. Tell us a bit about your business, Faux Cute.
Roche: I run a small earring business called Faux Cute. We specialize in lightweight, trendy, and affordable earrings for women. The goal is for women to feel beautiful and confident which has truly helped me build genuine connections with my customers.
DFN: When did designing earrings become your passion?
Roche: I’ve been passionate about earrings since grade school. When the quarantine of 2020 came about I was looking to do something to fill the extra time. A lightbulb went off & I decided I was going to make earrings! I went on a whim and purchased a Cricut Maker and had many sleepless nights trying to design and create. It was so much harder than I thought, I dropped my first collection in April of 2020 and it sold out!
DFN: Is there a fashion icon or a brand that motivates you and influences your work?
Roche: Honestly, I’m not heavily influenced by any one fashion icon or brand. Faux Cute is really inspired by real life; my friends, family, everyday outfits. I believe fashion should be fun and expressive but also affordable. I try to design and create earrings that make women feel beautiful without overthinking it. I do love watching the trends on social media to see what is currently resonating with people.
DFN: What are your favorite materials to work with?
Roche: I originally started out with faux leather and cork! Those will forever be my babies as far as materials go! I have now branched out into using acrylics & rhinestones which were such a fun addition to the Faux Cute collections.
DFN: Tell us about your latest collaboration with ReJoyceful Animal Rescue.
DFN: How did this collaboration come about?
Roche: Rejoyceful really tugs at my heart strings after we just adopted our Havachon puppy Mickey from them in March. We did this just after our 18 year old dog Louie passed away and Mickey has really helped to heal our hearts. I feel like I owe Rejoyceful so much! They are heroes to animals and do incredible work.
DFN: How can our readers purchase this thoughtful “Give Back” collection and your other designs?
Roche: Anyone can go to www.fauxcute.com and purchase from The Rejoyceful Rescue Give Back Collection.
DFN: Do you have any future collaborations in the works? Can you give us a teaser?
DFN: Are there any special events or pop-ups coming in the future you would like to share?