Express clothing store is now selling it’s entire store through Facebook. Becoming one of the first fashion retailers to make such a savvy move, Express created a fun and interactive page for Facebook users, making shopping more convenient for individuals since many people today spend their spare time on Facebook chatting with friends and updating their personal pages. Now while Facebook users are socializing, they can also shop without leaving the house or even leaving the Facebook website. Express shoppers are invited to not only shop but to also “like” selected merchandise, post comments, recommend items to friends and loved ones and even post their newly purchased items on their Facebook pages.
Retailers across the U.S. are expected to quickly follow Express and many of the British retailers that are benefiting from this move. Allowing Facebook users to shop products/merchandise online and interact with their favorite brands, allows them to make quick and easy purchases benefiting both the retailer and the customer.
Photo – Express.com