Fashion

Brand Identity

5 Questions to Answer When Creating Your Brand Identity

5 Questions to Answer When Creating Your Brand Identity   When creating a fashion brand, the first phase is PLANNING. One of the most important and first steps in planning is sometimes the hardest: defining your brand identity! Brand Identity is who your brand is. In other words, it’s personality traits if your brand were …

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KeyBWatch

Shop Key.B Collection: The Online Stop Shop for Accessories

Shop Key.B Collection: The Online Stop Shop for Great Accessories   Are you ready for some great accessories? With all of the online boutique owners in Grand Rapids, there is one online store that stands out from the rest when it comes to accessories. A black-owned business that is named after the owner (Keanna Fant) …

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IrisBoutique

Shop Iris Boutique: The Best Accessories for the Sophisticated Woman

Shop Iris Boutique in Grand Rapids for Quality Accessories   Iris Boutique was established in 2017 and brought to the East Hills neighborhood in Grand Rapids in 2017 by longtime stylist Cathy Starnes. After styling women for at least a decade, Starnes wanted to create her own boutique that offered the most unique and modern …

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