Pure Detroit

If you’ve been craving authentic Detroit apparel and merchandise, Pure Detroit is a store you might want to check out. The first Pure Detroit store opened on Thanksgiving Day in 1998 in the David Whitney building on Woodward Avenue in downtown Detroit. Since then, Pure Detroit has grown to three more locations, each located in landmark Detroit buildings: the Guardian building, the GM Renaissance Center and the Fisher building.

Pure Detroit offers a wide variety of unique tee-shirts, totes, hats and hoodies all designed by local Michigan artists. Aside from apparel, accessories are also available.  Have you ever seen seatbelt belts? Well you will at Pure Detroit.  Their seatbelt belts are made with an authentic metal seatbelt buckle and are officially licensed from  top car manufacturers; Ford Motor Company, Chrysler and General Motors. Seatbelt handbags are also a unique way to celebrate our manufacturing city, especially for those who love one of a kind statement handbags that scream style and authenticity.  Pure Detroit offers bags that are perfect for travel, a day of shopping or for everyday needs. The store also sells novelty gifts, specialty foods and gift cards.

Pure Detroit merchandise and much more can be viewed at puredetroit.com.














Photos – puredetroit.com


Shannon Lazovski is the Founder & Editor of Detroit Fashion News.  Find out more about one of Detroit’s top fashion bloggers here!

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