Coco Rocha for White House Black Market

Many have been asking about the new model in the White House Black Market ads.  You have seen her before.  She’s Coco Rocha, a supermodel and the co-host of TV’s The Face. Now the Canadian beauty will be seen nation wide in the White House Black Market’s Spring 2013 ad campaign.

In the campaign, Rocha wears six head-to-toe workwear looks from the White House Black Market WorkKit Collection. The ads bring a sense of youthfulness and fun trends to work wear which is a big change from years of boring, laid back looks.  The  palette is minimalistic of black and white but is dazzled with the hot color of fuschia to brighten the collection.


Coco, looks beautiful in the fuschia color and resembles the true White House Black Market shopper.  Who is she? She’s a woman of style, class and classic beauty.


For last season’s White House Black Market ad campaign, Coco did an amazing job and was an audience favorite.  She wow’ed us so much, they asked her to come back this year and we couldn’t be more thrilled to see her face on their ads again this year. Check out the new video created and produced by New York-based creative agency ceft and company. It’s perfect, fun and full of stylish digs we can’t wait to get our hands on!


Photos –  White House Black Market


Shannon Lazovski is the CEO of SoGlam Media & Founder/Editor of Detroit Fashion News.  Find out more about Shannon here.

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