Proenza Schouler Pre-Fall 2015

Proenza SchoulerProenza Schouler is moving right along and gearing up for pre-fall 2015.  And,  we are certainly paying attention.  The brand decided to revisit fan favorites from Spring, reconnect with designs from their back catalog, and play with new ideas they’re eager to put on the runway for next Fall as soon as this February. Their deconstructed argyle sweaters from last season are being morphed into special, woven plaid tops.  Some with deep diagonal layers of fringe that could be so long they fall past the knees for an exaggerated, “I know how to dress” kind of look.  As you can recall, it was Proenza Schouler that generously set the trend for full mid-calf skirts with their foiled metallic designs just about a year ago.  For pre-fall the same shape is being created in a jersey knit.

New shops are currently being created and in 2015 the brand’s store count will reach eight in total.  Growth stands for a demand in new collections and designs and Jack McCollough and Lazaro Hernandez are in tune with what needs to be done to keep the brand alive.  Making necessary changes for the sake of success and to keep the dream alive, McCollough and Hernandez are making changes as we speak.  Clients will see longer more fluid like silhouettes, lots of layered plaids, cable knits, sweater dresses, pleated knit skirts and belted floral printed blouses.  We’re already liking the sound of this and we can’t wait to see these designs up close and in person!






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