Ridge Merino Introduces Ridge Kids
Based in Mammoth Lakes, Calif., Ridge Merino develops premium Merino wool apparel and accessories that perform as well in every day life as they do in the wildest outdoor conditions. Ridge clothes are clean, simple, comfortable, chemical-free and are priced less than comparable high-end Merino wool products. Committed to operating in a responsible and ethical manner, all of Ridge Merino’s wool is sustainably sourced from select responsible sheep farmers in Australia and New Zealand; and the company strives to use all-natural, renewable and/or biodegradable fabric and materials whenever possible. Named one of Outside Magazine’s “Six Best Outdoor Clothing Companies You’ve Never Heard Of,” every Ridge purchase gives back to environmental nonprofits through its partnership with 1% For the Planet. Now you know we like that!
Earlier today, Ridge Merino announced their first-ever Kids Baselayer Collection, Ridge Kids. Made of super-soft 100% all-natural Merino wool, the new collection includes 190g midweight baselayer bottoms and crews. The full-length bottoms offer optimal coverage, and the long-sleeve crews include thumbholes and a longer cut, to stay tucked in. The baselayers feature Ridge’s own exclusive artist-commissioned designs, digitally printed on environmentally friendly and sustainable Merino wool. Color choices include Rainbow, Hot Creek Blue, Atmospheric River, Black Stripe and Black.
Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.
“Our new kids’ baselayers feature a similar construction and all the same technical benefits as our adult gear, only in smaller sizes,” says Jeff Russell, Ridge Merino president and co-founder. “Active parents know the right layering system is key when keeping kids comfortable during cold weather activity – whether it’s ski team, hockey or sledding in the backyard.”
Merino is also a safe layering choice for kids. Merino fibers trap moisture and move it away from the skin, to prevent clamminess. In cold weather, wet clothes may lead to hypothermia, making Merino’s natural wicking properties and ability to insulate invaluable. Alternatively, when the sun is out, Ridge baselayers provide natural sun protection of 50+ UPF. Ridge Kids baselayers are available in sizes 5-12 (XS-L). The collection can be purchased exclusively at RidgeMerino.com.