Silver Jeans Co.™ Launches New Infinite Fit Denim for Men

A Technologically Innovative Jean that Brings Comfort and Stretch to the Next Level for Men.

Fashion brand Silver Jeans Co.™, founded in 1991, is the brand known for producing quality, great-fitting denim.  And, we’re proud to announce the release of their all-new, technology-driven Infinite Fit jean for men, featuring two fit options and simple sizing – the Athletic Skinny Leg and Relaxed Straight Leg.

Silver Jeans bring comfort to its denim by offering designs with flexibility in the fabric. The revolutionary jean moves with the body. No restrictions and no unnecessary tightness. Just pure comfort but in denim. The “Super Power Stretch” denim fabric provides more than 90% elasticity, expanding and contracting for ultimate comfort with every movement. The Indigo-wash jeans feature superior shape retention to give men extra room, without sacrificing style. Never baggy or sloppy-looking—yet always comfortable and truly one-of-a-kind.

“While it may seem like magic, it’s really our years of research and development in fabric and fit that have led us to create this game-changing jean,” said the brand’s CEO, Michael Silver. “Imagine if a perfect-fitting jean merged with the most comfortable pair of sweats; that’s Infinite Fit. We call it the do-anything jean because it truly works for wherever the day leads. It looks good enough to wear in the office, but it’s comfortable enough to be worn as activewear. Perfect for any adventures—from work to play—Infinite Fit is the ultimate transition jean.”

The brand’s expansion of its Infinite Fit innovation into men’s styles rounds out the adaptive, inclusive jean collection’s goal of offering fits for every body of any shape.

Infinite Fit Athletic Skinny

• Sits at the waist.
• Athletic Fit with room in the thigh.
• Tapers to a skinny leg.
• Dark wash.

Infinite Fit Relaxed Straight

• Sits at the waist.
• Relaxed fit through the thigh.
• Straight Leg.
• Medium wash.

Sizes Available:

• S = waist sizes 29-30.
• M = waist sizes 31-32.
• L = waist sizes 33-34.
• XL = waist sizes 35-36.
• XXL = waist sizes 37-38.

Infinite Fit retails for $88 USD and $108 CAD. These stylish options are now available online at silverjeans.com  and can also be found at Nordstrom.com and Macys.com in the U.S. and Mark’s and PSEUDIO in Canada.