Taylor Swift’s Grammy Look Causes Online Fashion Searches to Surge
Taylor Swift causes online fashion searches to surge. Searching for “corset dress”, “watch necklace”, and “black gloves” to skyrocket by up to 545% after Grammys record-breaking success .
Taylor Swift, Taylor Swift, Taylor Swift! It’s a name we’ve been hearing alot of lately, right?! Well she’s causing some waves in fashion purchases too! It’s not all about a new album or the big game. It seems her Grammy’s red carpet look is causing online searches for “corset dress”, “watch necklace”, and “black gloves” to skyrocket by up to 545% after Grammys record-breaking success .
Analysis of Google search data has revealed that online searches for “corset dress” have soared 213% worldwide and searches for “watch necklace” have exploded 545% since Taylor Swift’s appearance at the Grammy Awards on February 4, 2024.
A new finding by fashion experts at Boohoo has found that online interest for “corset dress” increased three times the average volume just hours after the star made history at the annual music awards event.
Taylor dazzled in a couture white corset gown featuring a daring thigh-high slit. To complement her look, she styled her hair in an elegant low ponytail, wore her trademark red lip, and accessorized with a watch choker that appeared to be set to midnight. The night proved eventful for the singer after she made history as the first performer to win the prize for album of the year four times, and she announced her new album, The Tortured Poets Department. The album is set to be released April 19, 2024.
Online searches for “black gloves” also jumped by 186% and searches for “Schiaparelli” soared by 733%.
A spokesperson for Boohoo commented on the findings:
“The surge in interest for Taylor’s style choices is a testament to her status as a global fashion icon and attests to the quality of the labels she wears.” “For years now, Taylor has proven her enduring ability to inspire style and generate global brand exposure. It will be interesting to see if the increase in searches for her Grammys look leads to a boost in sales for these style pieces and creates new mainstream fashion trends.”
What do you think? Does Taylor Swift’s fashion choices encourage you to shop? WShat did you think of her Grammy’s look? We’d love to hear from you!
Sources: Google Trends & BooHoo
Photo –Taylor Swift at the 2024 Grammys. Stewart Cook/CBS via Getty Images.
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