Chamberlin: The Most Authentic Streetwear Brand in New York City
A graduate of the prestigious fashion merchandising program at Marist College, Joe Millman founded Chamberlin during his second year in the program during the global pandemic. He taught himself how to design and spent the last years of college refining his pieces in production. You can say at this time he was quite inspired and had a dream he was ready to fulfill. But, it was actually during a semester abroad in Italy where Joe learned to truly appreciate the art behind fashion. That experience alone took his dream to a higher level and a better understanding behind the art of designing quality pieces. As a young creative, designer Joe Millman traveled back and forth between his birthplace of New York City and his adopted hometown of Philadelphia. During these early trips, he found himself drawn to the streetwear styles influenced by music, art, and entertainment of the day. Wearing a strict, classic prep-school uniform to school each day, drew him closer to the idea of streetwear.
He says, “My customers are on the streets of New York City and we decided to take Chamberlin to them. Each week, I have several tables set-up around New York City and I can move them each day to explore a new customer base.” “Once I’m successful in a given spot, I return there again,” says Millman. “I routinely sell $888 leather jackets and $168 cardigans on the streets. But equally importantly to the sale, I meet my customer face-to-face. I hear from them first hand. It’s a priceless exchange.”Designing is top of mind for Joe but he has also has a desire to redefine the way New York street style is sold. Every weekend, Joe and his team can be found selling the collection at tables on the sidewalks of the city that inspires him. Conventional wisdom holds that only a t-shirt of a hat or a pair of sunglasses can be sold this way. Joe has proven this belief to not be true. The full collection can also be found on the Chamberlin website: www.chamberlinbrand.com.
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