OneDash Takes Aim At Tackling E-Commerce Cart Abandonment By Delivering Personalized Shopping Experiences
OneDash, an e-commerce marketing technology startup recently launched a groundbreaking chat-to-checkout service. OneDash’s new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat.
Cart abandonment is a major issue for almost all e-commerce websites. Especially in retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.
“I was looking for a new way to talk about my creative world and showcase my jewelry. OneDash’s interactive application allows me to guide the customers into a completely new journey. I tell my story through a video and the spectators can interact at the same moment,” said Vanessa Martinelli, CEO of Vanessa Martinelli Fine Jewellery. “In just one click they receive all the information on a specific featured product and they can purchase it right at that moment, without breaking the momentum. It’s a fantastic new experience.”
OneDash’s app enables interactive video allowing customers to connect with retail outlets, in real-time, bringing the online shopping experience to a new level with personal interaction for enhanced customer engagement to boost brand loyalty.
OneDash was ranked in the top five at Google’s ICCV 2019 Deepfashion2 Challenge for Artificial Intelligence in 2019. OneDash, a Singapore-based technology company providing digital solutions using Artificial Intelligence to help brands interact better with their customers is supported by a team of well-known advisors from the industry such as Aarif Nakhooda, former CFO for Amazon Singapore.
Rayhan Perera, CEO of OneDash, founded the company in 2017 with a vision of creating a more immersive shopping platform, allowing consumers to better engage with brands online. The idea was inspired by his wife describing the challenges she faced while buying cosmetics online.
OneDash is available on Apple’s iTunes Store and will be available on the Android play store in July 2020. Users can also download for free through the OneDash platform or any official OneDash merchant.