Rebecca Grewal

Director and Founder of Michigan Fashion Proto LLC (a garment development and production facility in Lansing) and Founder and Creative Director for Revir LLC (a Michigan made clothing line), Rebecca Grewal returned to her hometown in 2009 after working for thirteen years in the New York fashion industry. While in NYC, she specialized in creating fashion brands for celebrities and designers. Rebecca has worked with some of the fashion greats including Vera Wang, Lori Goldstein, Jill Stuart, and many more. She led design, trend and graphic teams while traveling the world for trend, development and production management. This first chapter in her career perfectly prepared her for what she loves and does today: designing and managing her own collection while also guiding emerging designers through the design, development and production process. Rebecca returned to Michigan with a focused goal of developing a thriving fashion industry in her home state. She has created a resource to help others achieve success, created national USA partners in production to help promote her clients in achieving production success as well as successfully launched her own collection at revirusa.com- which is opening its first retail store for Revir in Northville, Michigan Summer of 2021.

Brand Identity

5 Questions to Answer When Creating Your Brand Identity

5 Questions to Answer When Creating Your Brand Identity   When creating a fashion brand, the first phase is PLANNING. One of the most important and first steps in planning is sometimes the hardest: defining your brand identity! Brand Identity is who your brand is. In other words, it’s personality traits if your brand were …

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